Monzo's new CMO AJ Coyne describes the bank as being at 'a huge inflection point', positioning mobile-first Europe as the next competitive edge — a claim UK brand marketers should watch for what it says about post-launch neobank strategy.
Monzo has launched 'Get Busy Living', its first global brand platform via BBH London and narrated by Olivia Colman — and its cleverest move is keeping the bank in the corner of the frame.
