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Orange and SFR Launch 'Proximity+', a Joint Opt-In SMS Ad Offer

Orange and SFR Launch 'Proximity+', a Joint Opt-In SMS Ad Offer

Orange and SFR Launch 'Proximity+', a Joint Opt-In SMS Ad Offer

Two telecoms rivals have pooled their permission-based mobile audiences into a single 11.5-million-strong SMS and RCS advertising offer — and the engagement numbers are hard to ignore.

Sep 13 min read

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