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Germany's media agencies say half of every ad euro will flow to three global platforms in 2026, in a €30bn market now ~69% digital — and warn of an AI-driven 'Zeitenwende'. Why advertisers should diversify.

Germany's biggest advertisers are splitting into two camps: telecoms giants Telekom and Vodafone are raising ad pressure while consumer-goods leader P&G reins its spending in.

Netflix has named dentsu its sole holding-company media partner across 22 EMEA markets, a landmark win that shows even data-rich advertisers still want a single strategic media brain.

Forecaster Madison & Wall has raised its German ad-market outlook to 2030, but the growth is almost entirely digital while linear TV keeps shrinking.

A deliberate identity stretch by Germany's No. 3 telco — and the flagship output of its Publicis/Leo lead-agency era.

Publicis landed PepsiCo's global media business (which spent $3.4bn on advertising in 2025) without a formal pitch, and withdrew from the Coca-Cola global media review to take it.

Germany's statutory health insurers are among the country's biggest advertisers — but a funding reform and a public 'premiums, not posters' backlash are forcing a reckoning that will ripple through the ad industry.

Hong Kong's AS Watson has moved Superdrug's UK media planning and buying off WPP's Mindshare, ending an incumbency that dated back to 2013 and heaping fresh pressure on the world's biggest media agency.

Ikea's biggest franchisee, Ingka Group, has launched a global media review that puts Dentsu's iProspect and WPP Media's Mindshare on the line — after a spring RFI turned into a full pitch this month.

Nielsen data show Germany’s ad market fell again in July, dragged down by television advertising that Horizont describes as ‘in crisis’ — continuing a volatile 2026.

RECMA's France 2025 ranking keeps Havas Media No.1 at 14.5% as Zenith overtakes Starcom and iProspect enters the top five — the French media-agency pecking order.

Havas reported 2.5% organic growth and an improved 11.0% EBIT margin for H1 2026, but flagged that France and the UK turned 'slightly negative' in Q2 — an early warning on UK ad-market softness as results season opens.

Omnicom posted $6.6bn in Q2 2026 revenue and 6.1% organic growth as IPG merger synergies drove adjusted EPS up 29% — and put the agency giant back in the growth conversation.

The latest IPA Bellwether shows UK marketing spend still rising in Q2 2026, even as marketers turn more cautious about the year ahead.