All Marketing knowledge

UK consumer confidence has plunged to its lowest in more than three years as households brace for the Budget - and marketers need a plan.

Procter & Gamble is keeping marketing spend flat and chasing category growth over share gains - a strategic signal worth reading for any marketer.

French marketers enter 2026 cautiously: many are confident but few plan budget rises, and streaming is the favoured bet. What the caution means for brands.

A new WARC study reveals a split advertising economy — legacy brands spending a bigger share to defend ground as the platforms that sell ads spend far less.

Radiocentre's 'Sound Profits' study argues that reallocating a slice of search and social spend into audio can add around £1m in profit at no extra cost.

Royal Mail has slashed its disputed October business-mail price rises after an Ofcom intervention and industry backlash, giving direct-mail planners some relief.

No FTSE 100 company has a marketing director on its main board, down from 14% in 2007 — but marketing expertise hasn't vanished, it has migrated into growth and customer roles below board level.

A DMEXCO/Civey survey ahead of the 2026 show finds German marketers investing chiefly in technology and using AI mainly for efficiency gains, exposing a gap between AI hype and revenue impact.

Almost two-fifths of B2B marketers say securing investment would be easier if their CEO and CFO understood brand building, new Marketing Week research finds.

Germany's design-agency sector is growing just ~2%, HORIZONT's ranking finds. Why flat design budgets are a warning to treat brand identity as an asset, not a cost.

The John Lewis Partnership's half-year loss widened to £89m even as sales grew 2% to £6.3bn — and it is raising brand investment 29% and building a pan-partnership loyalty scheme.

The Campbell's Company is cutting 13% of salaried staff and reprioritising marketing behind core brands — and that's exactly the opening challengers wait for.

Germany's statutory health insurers are among the country's biggest advertisers — but a funding reform and a public 'premiums, not posters' backlash are forcing a reckoning that will ripple through the ad industry.

Family-owned German chocolate maker Ritter Sport is entering the biggest restructuring in its 110-year history — including a new visual identity, senior management changes and job cuts — as global cocoa prices reshape the category.

Ikea's biggest franchisee, Ingka Group, has launched a global media review that puts Dentsu's iProspect and WPP Media's Mindshare on the line — after a spring RFI turned into a full pitch this month.

Nielsen data show Germany’s ad market fell again in July, dragged down by television advertising that Horizont describes as ‘in crisis’ — continuing a volatile 2026.

Beiersdorf is ploughing an extra €100m into media in H2 2026 to rescue Nivea, whose organic sales fell 6.8%, launching an 18-month turnaround as its Derma brands surge 7.8%.

Kraft Heinz is adding roughly $100m to its marketing budget — lifting spend to about 6% of net sales — betting that bigger, fewer, higher-impact campaigns can pull the giant back to growth.

Havas reported 2.5% organic growth and an improved 11.0% EBIT margin for H1 2026, but flagged that France and the UK turned 'slightly negative' in Q2 — an early warning on UK ad-market softness as results season opens.

Nestlé is pouring more money into marketing and rebuilding it around a digital, social-first model, while concentrating its firepower on a smaller set of 'power brands' expected to drive the bulk of future growth.