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Marketing Minute
CMOs Want AI's Speed — and Fear Its Sameness
Dentsu Creative's 2026 CMO report finds marketers want AI for speed, not magic: 71% say it improves speed to market, 70% see no cost savings yet, 78% fear a 'sea of sameness.'
4 hours ago3 min read
UK Shoppers Are the Most Nervous They've Been Since the Pandemic
UK consumer confidence has plunged to its lowest in more than three years as households brace for the Budget - and marketers need a plan.
6 hours ago3 min read
Lego Is Germany's Favourite Brand Again
Lego has topped YouGov's Brand of the Year ranking in Germany, beating dm and PayPal across 961 brands. What its consistency teaches every marketer.
4 days ago2 min read
French Shoppers Wouldn't Miss Most Brands
Havas' Meaningful Brands study finds most brands are seen as replaceable and few are trusted in France. The uncomfortable lesson for every marketer.
4 days ago2 min read
German Marketing Jobs Have Collapsed 37% in Two Years as Employers Demand AI Skills
Advertising and marketing job listings in Germany have fallen by more than a third in two years, with the decline accelerating and a rising share of remaining ads demanding AI competence.
5 days ago4 min read
82% of Young Gamers Will Welcome Your Brand - If You Reward Them Instead of Selling to Them
A Havas Prosumer report finds German Gen Z broadly open to brands in gaming, but on strict terms: add genuine value and reward performance rather than push merchandise, and expect tighter rules ahead.
5 days ago4 min read
Brands Are Now Testing Campaigns on Synthetic Consumers
A 12 October Digiday report finds agencies and CMOs planning media and creative against AI-generated synthetic audiences, with one Kenvue brief falling from about 30 days to 3.
5 days ago3 min read
Most Brands Still Don't Trust Sports Sponsorship to Pay Off
A new IPA report finds only 45% of brands are confident sponsorship drives business results, but those applying three fundamentals are around six times more likely to believe it works.
5 days ago4 min read
Kantar Finds Half of France Would Let AI Run the Heating
French households are warming to the idea of handing everyday decisions to algorithms — starting, Kantar finds, with the heating.
6 days ago4 min read
France Is Quietly Learning to Buy Straight From Its Feeds
In-feed buying was a novelty a year ago. The latest Colissimo data shows it is becoming a habit, led by the young.
6 days ago4 min read
Coke and Nike Spend Harder While Google and Meta Spend Less
A new WARC study reveals a split advertising economy — legacy brands spending a bigger share to defend ground as the platforms that sell ads spend far less.
6 days ago4 min read
Rewe and Kaufland Outspend Edeka as Ad Market Ticks Up
Nielsen data shows a rising German ad market in September, reshuffled at the top as Edeka retreats and rivals and global brands lean in.
6 days ago3 min read
German Retailers Admit AI Already Writes Their Marketing
The EHI Marketing Insights Report 2026 shows AI content creation is now routine for retailers, and that many worry it is flattening their brand voice.
6 days ago3 min read
US Shopper Behaviour in 2026: The Trends Every Marketer Should Know
America's shoppers in 2026 are value-driven, omnichannel and increasingly shopping through social and AI. Here are the consumer trends US marketers need to plan around.
Oct 123 min read
HSBC Leads as the UK's Top 75 Brands Hit a Record $321 Billion
Kantar's BrandZ Most Valuable UK Brands 2026 puts the top 75 at a record $321.2bn, with HSBC on top, Revolut the fastest riser and financial services powering growth that is finally outpacing global rivals.
Oct 123 min read
French Women Want More Women's Sport — and Expect Sponsors to Step Up
A new Alice Milliat Foundation study by Kantar finds 35% of French women want more women's sport but are blocked by a lack of content — and most athletes want sponsors to invest more.
Oct 73 min read
France's 43 Million Daily Listeners Are Blurring Radio, Streaming and Podcasts
Mediametrie's new L'Annee Audio finds 43 million people in France listen to audio daily, mixing radio, streaming and podcasts into one habit advertisers can't silo.
Oct 73 min read
Brands Have a 'Profit Blind Spot' — and Binet Says Promotions Are the Culprit
New research from Les Binet and Dom Boyd finds brands over-invest in promotions while 75% of marketers can't estimate whether that spend is profitable.
Oct 73 min read
German Shoppers Turn Cautious as the Christmas Season Approaches
The HDE consumer barometer shows German consumer sentiment slipping year-on-year, dampening the outlook for the all-important Christmas shopping season — a warning for retail marketers.
Oct 62 min read
France's Digital Ad Market Grew 12% in the First Half of 2026
France's digital advertising market grew around 12% in the first half of 2026, according to the ePub Observatory, powered by social, retail media and audio — with a calendar effect flattering the figure.
Oct 62 min read
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