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Marketing Minute
Southwest Turns Your Annoying Phone Notifications Into Free Flights
Southwest Airlines invites busy Americans to 'enter airplane mode' and trade notification overload for Rapid Rewards points.
2 days ago2 min read
Do Loyalty Schemes Actually Work?
Loyalty schemes are back in fashion, from supermarkets to drinks giants. But do they actually build loyalty - or just discount to people who'd have bought anyway? Here's the honest answer.
5 days ago3 min read
Coca-Cola Brings Back Coke Zone to Win Shopper Loyalty
Coca-Cola is reviving its Coke Zone loyalty scheme in the UK, betting that value-hungry shoppers and first-party data make rewards worth doing again.
5 days ago3 min read
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