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How Merx built F Martini Building a clean, conversion-focused website — led by roofing, powered by a cost calculator, and designed to turn North London homeowners into booked surveys.

TL;DR: Local SEO is how your business shows up in Google's map results and ‘near me’ searches — the moment a nearby customer is ready to act. For most UK small businesses the single highest-return move is a complete, active Google Business Profile: accurate details, the right categories, a steady flow of reviews and fresh photos. Google ranks local results on three things — relevance, distance and prominence — and your profile is where you influence all three. Here’s how to d