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Screwfix turns Mo Farah into a human ‘PING!’ for its Rewards app
Screwfix’s new M+C Saatchi campaign casts Sir Mo Farah as a human notification to make its Rewards loyalty app famous.
United Kingdom
Oct 8
3 min read
Kingfisher builds its retail-media engine with two senior hires
Kingfisher has created its first Head of Data Monetisation role and B&Q has hired a retail-media director from Amazon — a clear signal the DIY group wants a serious commerce-media business.
Retail
Aug 4
3 min read
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