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99% of UK advertisers now use GenAI — but most are chasing the wrong prize

99% of UK advertisers now use GenAI — but most are chasing the wrong prize

99% of UK advertisers now use GenAI — but most are chasing the wrong prize

A new ISBA survey of 200 UK advertisers finds 99% engaging with GenAI, yet 76% prioritise efficiency over effectiveness. The brands focused

5 days ago4 min read

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