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Video budgets hit strongest level in almost two years

Video budgets hit strongest level in almost two years

Video budgets hit strongest level in almost two years

Video is the standout winner in the latest IPA Bellwether as marketers back moving-image formats across social and connected TV.

Jul 202 min read

UK marketing budgets hold near two-year high — but confidence is slipping

UK marketing budgets hold near two-year high — but confidence is slipping

UK marketing budgets hold near two-year high — but confidence is slipping

The latest IPA Bellwether shows UK marketing spend still rising in Q2 2026, even as marketers turn more cautious about the year ahead.

Jul 200 min read

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