top of page
All Marketing knowledge
Marketing Minute
Mr Kipling Hands Its Social to NewGen in a TikTok-First Reset
Premier Foods has appointed NewGen to run 'organic-first' social for Mr Kipling and three other brands, leaning into TikTok and Instagram.
Aug 313 min read
Lacoste sets its crocodile loose in a retro-anime summer series
Lacoste has turned its crocodile into the animated hero of a 1980s-anime-style summer series on Instagram — a lesson in why heritage brands are casting their logos, not just stamping them.
Aug 143 min read
Social Media Marketing in the UK: The Guide (Updated Weekly)
A continuously updated guide to social media marketing in the UK — TikTok, Instagram, LinkedIn, Meta, Reddit and the platform shifts that matter — with all of our latest coverage in one place.
Jul 223 min read
Instagram gives users control with new ‘Your Algorithm’ feature
Instagram's new ‘Your Algorithm’ controls show users why content appears in their feed and let them shape their recommendations — with real implications for brands.
Jul 212 min read
Instagram Just Made Reels a Storefront – Here's How UK Brands Turn the Algorithm Into Revenue, Not Just Reach
Instagram's latest shopping features are transforming Reels into a powerful sales channel. Discover how UK brands can leverage product tagging, in-app checkout, and algorithm changes to turn engagement into measurable revenue.
Jul 203 min read
bottom of page