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Marketing Minute
Panda Express Turns Gaming Into an 'Always-On' Marketing Channel
Panda Express is making gaming a permanent, 'always-on' marketing channel with Super League after a campaign lifted recall by nine percentage points, expanding across Fortnite and Roblox.
Oct 62 min read
Electronic Arts Bundles Its Games Into a Bigger Pitch to Advertisers
Electronic Arts is bundling advertising across its game franchises to make a bigger, simpler pitch to brands chasing gaming's hard-to-reach audiences.
Sep 173 min read
McDonald's Turns Xbox Game Food Real in 'Side Missions'
McDonald's relaunches 'Side Missions' with Xbox, turning fictional in-game foods into real menu items across six gaming franchises, TV, social, OOH and the app.
Aug 263 min read
Jo Malone Puts Its First Fragrance Inside Fortnite — Sea Salt & Bergamot Gets a Coastal Gaming Island
Estée Lauder's Jo Malone London has debuted its first-ever Fortnite activation for Sea Salt & Bergamot, staking a claim in the same gaming territory that Chipotle, Balenciaga and Louis Vuitton have used to reach younger consumers.
Aug 243 min read
EA launches its own ad platform as in-game advertising goes mainstream
Electronic Arts opens up branded placements across its sports titles — a signal of gaming's growing pull for marketers.
Jul 202 min read
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