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Caesars Sportsbook gives Clay Matthews an over-the-top 'looksmaxxing' makeover — real prosthetics, no AI — to dramatise its app upgrades for NFL season, via agency Fellow Kids.

No pitch, no beauty parade: BetMGM has rewarded two years of steady project work by making Cape its full agency of record — with Jon Hamm leading the NFL-season launch.

Betfred extends its World Cup platform into the club season with 'We The Believers', an always-on football campaign by DEPT and Nomad, with Sky as lead media partner.

Paddy Power has launched ‘Why The Football Not?’, a new BBH London brand platform starring Danny Dyer and Peter Crouch, timed to the new football season.

Sky Bet has kicked off the Premier League season with 'The World's Gone Football', an Anomaly-made campaign starring Roy Keane and Micah Richards on a time-travelling romp. Here's our read on football's marketing land grab.

Coral's new Wonderhood campaign 'Services to Football', fronted by Jimmy Bullard, celebrates devoted fans over betting odds — a fandom-first play amid tighter gambling-ad scrutiny.

Coral has become Birmingham City’s principal partner — its first front-of-shirt football deal in a century. It’s a neat case study in how gambling sponsorship is being reshaped.

The ASA has banned BoyleSports' 'Bank Builder Jackpot' free-bets promotion as socially irresponsible — ruling that the reward structure itself, not the wording, encouraged repetitive gambling. A precedent every operator should note.

The ASA says 96.2% of monitored gambling ads now comply with the rules — a win for its AI-powered Active Ad Monitoring. But alcohol lags, and social is the weak spot.