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Free People Handed a Pop Star the Keys — and Most of the Control

Free People Handed a Pop Star the Keys — and Most of the Control

Free People Handed a Pop Star the Keys — and Most of the Control

Free People gave musician Willow genuine creative control in a new tie-up it calls 'cultural co-authorship' — a bet that giving up control is the price of credibility with young audiences.

1 day ago3 min read

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