All Marketing knowledge

Lindt is replacing top leaders amid soaring cocoa costs and softer sales — a high-stakes test of whether a premium brand can keep charging more when shoppers are counting every penny.

Pernod Ricard's Q1 sales fell less than feared — organic down just 0.9% — with the US and China weak but India and the rest of the world growing. A read on consumer caution.

Coca-Cola is reviving its Coke Zone loyalty scheme in the UK, betting that value-hungry shoppers and first-party data make rewards worth doing again.