All Marketing knowledge

Klarna's Shower Thoughts is its first international brand campaign in over three years, produced entirely in-house and fronted in Germany by national-team striker Deniz Undav, signalling a decisive move away from agencies.

Germany's Sparkasse is using a stand-up comedian to tell stories about financial hardship — a bold bet that humour is the way to make an awkward, anxious topic approachable.

Investment platform XTB has rolled out its biggest-ever advertising campaign, pairing Zlatan Ibrahimovic and Tyson Fury to tackle the taboo around talking about money and investing.

A funny pension ad? DEVK rides the longevity craze to reach under-40s.

BNP Paribas and Studio Serendipite have built an anti-fraud entertainment format on Twitch, hosted by Samuel Etienne and produced with Webedia, turning the fight against scammers into a live show.

The Genossenschaftliche FinanzGruppe has launched its first group-wide campaign, 'Das kriegen WIR hin', built by TLGG and BBDO to win over 18-30s by leading with goals, not products.

From 20 November 2026, the EU's CCD2 rules treat 'Buy Now, Pay Later' as credit, adding creditworthiness checks and withdrawal rights at checkout — reshaping a key conversion lever for e-commerce.

Sparkasse and Scholz & Friends are scaling 'Mission Neues Sparen' with giant murals and the 'Die Neusparer' series to sell its S-Neo savings proposition to younger Germans.

French SaaS firm VKARD has acquired fellow digital-business-card startup Cardynale to consolidate the market and expand across Europe.

Consumer-credit specialist Cofidis has chosen independent agency Steve to build its new integrated communications platform and creative territory.

HSBC and VML have launched 'The Right Wave', a cinematic big-wave surfing film that uses a surfer and jet-ski partnership as a metaphor for trusted banking.

American Express is turning Harry Styles fandom into a membership benefit, bundling tour pop-ups, exclusive merch, presale access and a global sweepstakes to win younger cardholders.

People's Pension has launched 'Famously Fair', its first-ever national TV campaign, casting comedian Joe Wilkinson as a 'Fairy Godmother' in a rigged 'unfairground' — created with agency Bountiful Cow.

French banks are shifting youth acquisition to creators and influencers, with Crédit Agricole among those using creators to reach 18-35s amid a trust gap with traditional bank marketing.

Standard Chartered has launched 'Move Ahead', a global brand campaign built on its new Formula 1 partnership and AI-enabled production, spanning markets that cover 19 of F1's 21 races.

Broadcaster Amol Rajan's new media platform has landed Waitrose and NatWest as founding partners — the latest sign of big brands underwriting journalist-led content ventures.

Commerzbank is running a new flight of its 'success stories' platform featuring real customers and entrepreneurs, doubling down on authenticity in a category short on trust.

French private bank Milleis Banque Privée has launched a campaign built around supporting clients' passions, a warmer, more human pitch in a category usually sold on performance and prestige.

French insurer GAN Assurances is back on television with a new campaign from agency Marcel, rejoining the brand-building race as insurers compete for trust and salience.

One of the UK's largest wealth managers has hired Isobel for a TV campaign — a sign that advice brands are turning to mass-reach brand-building to rebuild trust and win the next generation of clients.