top of page
All Marketing knowledge
Marketing Minute
Fenty Beauty Crashes Paris Fashion Week With a Creator Watch Party
Fenty Beauty tapped creator Lyas and his live 'Watch Party' format to launch a product around Paris Fashion Week — a smart lesson in borrowing a cultural moment you don't own.
1 day ago3 min read
Free People Handed a Pop Star the Keys — and Most of the Control
Free People gave musician Willow genuine creative control in a new tie-up it calls 'cultural co-authorship' — a bet that giving up control is the price of credibility with young audiences.
1 day ago3 min read
Adidas and ASOS Turn Paris Into a Pop-Up for 'Collection 05'
Adidas Originals and ASOS bring their fifth collaboration to a four-day Champs-Elysees pop-up, powered by a fast, data-led 'Test & React' model.
2 days ago3 min read
bottom of page