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Marketing Minute
Most German Agencies Welcome the New EU AI-Labelling Rules, GWA Survey Finds
A GWA survey finds around two-thirds of German agencies view the EU's new AI-labelling rules positively — and the 'advising clients' gap is where the real business opportunity sits.
4 days ago2 min read
Apple Reveals Its German Profits for the First Time — Under New EU Public-Disclosure Rules
For the first time, Apple has publicly disclosed its German profits and tax under new EU transparency rules — €209m pre-tax profit on €2.72bn revenue in Germany. A landmark moment for corporate transparency and brand reputation.
Aug 243 min read
AI ad-disclosure rules land on 2 August: what UK advertisers must do
From 2 August 2026, the EU AI Act’s Article 50 requires AI chatbots and AI-generated content to be disclosed. UK brands running EU campaigns are in scope — here is a checklist.
Jul 283 min read
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