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Estée Lauder Enters the Group Chat With 'Guilty as Skin'

Estée Lauder Enters the Group Chat With 'Guilty as Skin'

Estée Lauder Enters the Group Chat With 'Guilty as Skin'

Estée Lauder taps Bowen Yang and Ana Gasteyer for 'Guilty as Skin', a campaign built on the tension of whether to share a great product with your group chat — anchored to a striking cultural stat.

Aug 273 min read

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