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Discord has launched a self-serve Ads Manager and a rewarded 'Video Quests' format, opening its platform to advertisers of all sizes.

Dyn and Ströer put AI-produced, regionally targeted Handball-Bundesliga highlights on digital street screens from 2026/27 — a glimpse of automated, contextual out-of-home.

A new Metads installation at Berlin's Potsdamer Platz combines ground-level LED displays with large facade screens to deliver 3D out-of-home, with Nissan and Shark among the first advertisers.

Affiliate platform Howl has sold its creator division to Taboola's Connexity, refocusing on publisher relationships amid the creator economy's payment and profitability pressures.

A senior TikTok ad executive is moving into podcasting as Acast unifies its European business. Why audio is now competing hard for social's budgets.

BMW's tie-in with Sony's 'Spider-Man: Brand New Day' put its Neue Klasse on the big screen — but showing Spider-Man promos on owners' in-car displays has sparked a backlash.

Discord launches Play Quest+, a performance ad format rewarding in-game actions, with EA's Battlefield 6 as the first advertiser — a push toward outcome-based advertising.

Microdrama app downloads jumped 95.5% to 1.45 billion in H1 2026 and active advertisers rose 132% — making bingeable vertical soap operas a high-attention ad land grab.

Jung von Matt's gaming unit Nerd has released 'One Last Stand', its first proprietary Roblox title, built as a customisable toolkit for brand activations.

Global has unveiled ‘Billboards by Global’, a 4,500-panel out-of-home network reaching 43m Britons a fortnight — and it’s pitched squarely at data-led, measurable OOH.

Apple has updated its Advertising Services Terms, effective 28 July 2026, replacing wording that limited placements to its own apps and devices with language covering other platforms and web pages — the clearest sign yet that Apple Ads could go off-platform.

Electronic Arts opens up branded placements across its sports titles — a signal of gaming's growing pull for marketers.