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All Marketing knowledge
Marketing Minute
JvM Nerd debuts a branded Roblox game format
Jung von Matt's gaming unit Nerd has released 'One Last Stand', its first proprietary Roblox title, built as a customisable toolkit for brand activations.
Aug 52 min read
Global launches its biggest-ever billboard network — and OOH’s data race heats up
Global has unveiled ‘Billboards by Global’, a 4,500-panel out-of-home network reaching 43m Britons a fortnight — and it’s pitched squarely at data-led, measurable OOH.
Jul 313 min read
Apple quietly rewrites its ad terms to reach beyond its own apps
Apple has updated its Advertising Services Terms, effective 28 July 2026, replacing wording that limited placements to its own apps and devices with language covering other platforms and web pages — the clearest sign yet that Apple Ads could go off-platform.
Jul 303 min read
EA launches its own ad platform as in-game advertising goes mainstream
Electronic Arts opens up branded placements across its sports titles — a signal of gaming's growing pull for marketers.
Jul 202 min read
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