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Tesco, Waitrose, B&Q and John Lewis join dunnhumby retail media alliance

Tesco, Waitrose, B&Q and John Lewis join dunnhumby retail media alliance

Tesco, Waitrose, B&Q and John Lewis join dunnhumby retail media alliance

A new dunnhumby pilot aims to let brands run one campaign across multiple UK retailers at once, tackling retail media's fragmentation problem.

Jul 203 min read

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