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Marketing Minute
Influencer Marketing Disclosure Rules in the UK: When and How to Label #Ad
A plain-English guide to when UK influencers and brands must label content as advertising — covering ASA rules, acceptable #ad labels, gifted and affiliate posts, and the CMA’s new enforcement powers.
Sep 35 min read
CMA Opens 'Drip Pricing' Probe into Trainline, Virgin Atlantic and RED Driving School
The Competition and Markets Authority has opened formal 'drip pricing' investigations into three household names — its first big enforcement push under the DMCC Act, and a warning to every UK advertiser using 'from' pricing.
Aug 213 min read
UK Advertising Regulation: The Marketer's Guide (Updated Weekly)
A plain-English, continuously updated guide to the rules that govern UK advertising — the ASA, the CAP Code, HFSS food rules and the DMCC Act — with all our latest rulings coverage.
Jul 223 min read
DMCC Act ushers in tougher rules on fake reviews and hidden fees
New consumer-protection powers under the DMCC Act are reshaping how UK brands can market online — with the CMA able to fine up to 10% of global turnover.
Jul 202 min read
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