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Marketing Minute
FTC Takes Aim at ‘Personalized Pricing’ — a Warning for Data-Driven Marketers
The FTC has proposed an enforcement policy on personalized pricing, signalling that using consumer data to set individual prices could be unfair or deceptive — a shot across martech’s bow.
3 days ago3 min read
Germany Forces Apple to Level Its Ad-Tracking Consent Screens
Germany’s Bundeskartellamt has closed its probe into Apple’s App Tracking Transparency, extracting binding commitments to align consent prompts for Apple’s own and third-party apps.
4 days ago3 min read
LiveRamp Shareholders Back Publicis’s $2.2bn Takeover — but Veto the Exec Payday
LiveRamp shareholders approved Publicis’s $2.2bn acquisition at $38.50 a share, but rejected an $82.6m executive golden-parachute package in a separate advisory vote.
4 days ago3 min read
FTC sues Hims & Hers over sharing health data with ad platforms
The FTC, with California and Utah, has sued Hims & Hers for allegedly sharing sensitive health data with ad platforms including Meta and Snap — a stark warning on first-party data in ad targeting.
Aug 43 min read
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