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Customer Lifetime Value, Explained: The One Number That Should Run Your Marketing Budget

Customer Lifetime Value, Explained: The One Number That Should Run Your Marketing Budget

Customer Lifetime Value, Explained: The One Number That Should Run Your Marketing Budget

If you only know what a sale is worth, you are flying blind. Customer lifetime value tells you how much you can afford to spend to win a customer — and why keeping them matters more.

Nov 54 min read

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