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Marketing Minute
Mr. Pibb Is Quietly Becoming 2026's Most Surprising Soda Comeback
Coca-Cola's long-overlooked Mr. Pibb is one of the fastest-growing soda brands of 2026, powered less by ad spend than by nostalgia and a new generation of fans.
1 day ago2 min read
How a Forgotten Fizzy Drink Became 2026's Fastest-Growing Brand
Coca-Cola's Mr. Pibb has gone from nostalgic afterthought to the fastest-growing brand of 2026, powered by 'zillennial' love and a caffeine kick.
Oct 192 min read
Coca-Cola Brings Back Coke Zone to Win Shopper Loyalty
Coca-Cola is reviving its Coke Zone loyalty scheme in the UK, betting that value-hungry shoppers and first-party data make rewards worth doing again.
Oct 163 min read
Sprite Hands the Ball to Jokić and Edwards in Its NBA Comeback
Sprite has returned as the NBA's official global soft drink with 'Never Stop Refreshing the Game', a worldwide campaign fronted by Nikola Jokić and Anthony Edwards.
Oct 133 min read
WPP Holds On to Coca-Cola's Global Account — and Sidesteps the US Media Pitch
WPP has retained Coca-Cola's global agency business and opted out of the separate North America media review — a steadying win after a punishing year.
Sep 153 min read
Coca-Cola Scales 'Fan Work Is Thirsty Work' Across College Football
Coca-Cola is expanding its 'Fan Work Is Thirsty Work' platform for the 2026 season with a 74-campus tour, custom packaging for 25 teams and a Yahoo fantasy tie-up — riding a 17-year high in volume growth.
Aug 273 min read
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