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Marketing Minute
Marketing's Boardroom Problem: Why British Brands Keep Under-Investing in Brand
No CMO sits on a single FTSE 100 board, and three in four UK business leaders think marketers overstate their impact. That credibility gap is quietly costing British brands their long-term growth — and it is fixable.
5 hours ago3 min read
The CMO Is Being Quietly Dismantled — Here's What Replaces It
In a few short months, Lowe's, Target, Kohl's and Hilton have all redrawn the top marketing job. The 'Chief Marketing Officer' is being absorbed into something broader — and marketers should plan for it now.
5 hours ago3 min read
Clorox Threw Out the Campaign Calendar — and Its Brands Got Louder
Clorox CMO Eric Schwartz says the big, predictable brand campaign is dead. In its place: 'systems of relevance' that react in hours, not quarters — and the early numbers are startling.
8 hours ago4 min read
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