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Marketing Minute
Nike Is Spending More on Brand Even as Its Sales Keep Sliding
Nike is raising brand-marketing investment even as revenues fall — a deliberate bet that the way out of a slump is to build the brand, not cut the budget.
1 day ago3 min read
Motel One Ditches the Deals for Its First Real Brand Campaign
Under new CMO Susan Schramm, budget-design hotel chain Motel One is running its first big brand campaign — betting that emotion, not performance marketing, wins the next generation of guests.
1 day ago3 min read
CUPRA Crashes the Paris Motor Show From the Rooftop
Challenger car brand CUPRA makes its Paris Motor Show debut with a literal rooftop stand, refusing to play by the conventions of the hall below.
2 days ago2 min read
American Express Loses Its Marketing Chief of 37 Years
American Express global CMO Elizabeth Rutledge, a 37-year company veteran, will retire in 2027, ending an era of marketing continuity.
2 days ago2 min read
Arby's Hires a Papa John's Veteran to Chase Brand and Sales at Once
Arby's names ex-Papa John's marketer Jenna Bromberg as CMO, tasked with balancing brand-building and short-term sales.
2 days ago2 min read
Brand vs Performance Marketing: Getting the Balance Right
Performance marketing wins the quarter; brand marketing wins the decade. Here's how to balance short-term sales activation with long-term brand-building - and why most businesses get the mix wrong.
5 days ago3 min read
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