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Marketing Minute
Gambling ads hit 96% compliance as ASA's AI monitoring bites
The ASA says 96.2% of monitored gambling ads now comply with the rules — a win for its AI-powered Active Ad Monitoring. But alcohol lags, and social is the weak spot.
4 days ago3 min read
UK HFSS Advertising Rules Explained: A 2026 Guide for Food and Drink Brands
The UK's rules on advertising less healthy food and drink are among the strictest in the world. Here's a plain-English guide to what's restricted, what counts as HFSS, and how brands can keep advertising compliantly.
6 days ago4 min read
UK Advertising Regulation: The Marketer's Guide (Updated Weekly)
A plain-English, continuously updated guide to the rules that govern UK advertising — the ASA, the CAP Code, HFSS food rules and the DMCC Act — with all our latest rulings coverage.
6 days ago2 min read
ASA bans broadband ad that warned of a YouFibre 'price rise rip-off'
The ASA has banned a Grain Connect email that claimed Virgin Media's takeover of YouFibre would trigger in-contract price rises, ruling the competitor comparison misleading and unsubstantiated.
6 days ago2 min read
ASA bans M&M's and Morley's ads in first rulings under new junk food rules
The Advertising Standards Authority has issued its first rulings under the UK's new 'less healthy food' advertising restrictions, banning Instagram ads from M&M's and a Morley's franchise while clearing several rivals.
6 days ago3 min read
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