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The ASA has banned ads from Thomas Cook, Loveholidays and DialAFlight for unqualified 'eco' hotel claims — here's why bare green words now fail by default and what marketers should do.

A plain-English guide to when UK influencers and brands must label content as advertising — covering ASA rules, acceptable #ad labels, gifted and affiliate posts, and the CMA’s new enforcement powers.

The ASA banned a Sports Direct 'up to 50% off' Puma ad over an inflated £45 RRP — and Frasers Group is publicly branding the watchdog 'fundamentally flawed'.

The ASA borrows Compare the Market's meerkat for an industry-funded awareness blitz — and reveals it now vets 60 million ads a year with AI.

The ASA has banned four social ads on testosterone testing from Numan and BioID Health, and says more are under investigation — a warning to men's-health marketers.

The ASA has banned a Boots ‘free No7 lotion’ newspaper promotion after a customer couldn’t redeem the voucher — a sharp reminder that ‘subject to availability’ is not a get-out-of-jail card.

In the UK, any influencer content created in return for payment, free products, commission or a commercial relationship must be clearly labelled as advertising — and the clearest label is the word “Ad”, shown upfront. Two regulators enforce this: the Advertising Standards Authority (ASA) through the CAP Code, and the Competition and Markets Authority (CMA) through the Digital Markets, Competition and Consumers Act 2024, which since 6 April 2025 can fine businesses up to 10% o

The ASA has banned BoyleSports' 'Bank Builder Jackpot' free-bets promotion as socially irresponsible — ruling that the reward structure itself, not the wording, encouraged repetitive gambling. A precedent every operator should note.

The ASA says 96.2% of monitored gambling ads now comply with the rules — a win for its AI-powered Active Ad Monitoring. But alcohol lags, and social is the weak spot.

The UK's rules on advertising less healthy food and drink are among the strictest in the world. Here's a plain-English guide to what's restricted, what counts as HFSS, and how brands can keep advertising compliantly.

A plain-English, continuously updated guide to the rules that govern UK advertising — the ASA, the CAP Code, HFSS food rules and the DMCC Act — with all our latest rulings coverage.

The ASA has banned a Grain Connect email that claimed Virgin Media's takeover of YouFibre would trigger in-contract price rises, ruling the competitor comparison misleading and unsubstantiated.

The Advertising Standards Authority has issued its first rulings under the UK's new 'less healthy food' advertising restrictions, banning Instagram ads from M&M's and a Morley's franchise while clearing several rivals.