All Marketing knowledge

At Advertising Week NY, Liquid Death detailed its push to become an 'AI-native' marketing org — running a large budget with two people and optimising daily.

Most marketers now use AI regularly — but the gap between dabbling and real advantage is widening. Here's where AI genuinely delivers for marketing teams in 2026, and where it doesn't.

WARC's latest forecast lifts 2026 global advertising to a record $1.34trn, up 11.9%, driven by corporate AI investment, retail media and a packed events calendar — even as consumers stay cautious.

French AI champion Mistral has unveiled Mistral Large 4, a roughly trillion-parameter open-weight model positioned as ‘designed in Europe’.

AI search revenue up 321%, 88% of UK B2B marketers chasing younger buyers, and British women on Reddit nearly doubling — five fresh data points every marketer should know this week.

Walmart's CEO has pledged the retailer will not use AI or customer data to set personalized prices, drawing a public line against 'surveillance pricing' as its Sparky AI expands.

Epsilon France has unveiled Customer Twin, technology that builds anonymised, predictive digital twins of real customers so brands can test campaigns before launch.

Ad-tech firm Pixability has launched a tool to help advertisers detect and avoid low-quality AI-generated content — 'AI slop' — when running ads on YouTube.

AI video startup Runway has released an agent that can recreate an ad, spin out variations, localise it and publish approved versions to Meta, Google and TikTok.

Six marketing trends the team at Merx Marketing is watching for 2027 — from AI-assisted search to the rise of owned audiences — and what they mean for your business.

Kantar's Media Reactions 2026 finds 75% of marketers plan more AI-assistant investment, yet only a quarter of consumers trust AI product recommendations.

Amazon has launched Amazon Ads Agent, merging its DSP and ads console so AI can plan, buy and optimise sponsored, display, video and audio in one place.

Gartner says 18% of marketing leaders have already cut roles to AI, and predicts most top teams will eliminate traditional entry-level jobs by 2030.

Accor has rolled out ALL Concierge at scale — a conversational AI travel companion, available in 11 languages, that assists guests across the whole journey.

A new study finds 48% of French 13-18 year-olds have used AI to make a purchase directly — a sign agentic shopping is arriving faster than brands expect.

The AACC, France's agency association, has published 10 commitments for responsible AI use in agencies, pushing transparency and human oversight.

German strategist Liane Siebenhaar has gone independent with 'Forderland,' an AI-powered brand-intelligence consultancy that tracks how brands appear across LLMs, social and news.

Ipsos's Global Trends 2026 finds personal optimism at its lowest since 2013 and a UK notably wary of AI — a pessimistic consumer mindset brands must plan around.

Accenture has launched Accenture Construct, a 5,000-strong global business chasing a $260bn market to reinvent how the world's capital projects are delivered — and it's a branded-house masterclass.

Inside Devon's Point: WPP's 34,000 sq ft East London hub fuses virtual production, creator studios and AI — and it signals how brands will make content next.