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Bliss is an Albanian-Finnish startup building culturally intelligent mental-health support. Led by Jona Doda, it now spans 20+ countries, 30+ languages and 70+ therapists.

A HyperFinity study of 2,000 UK shoppers finds loyalty schemes leaving people cold — 52% less loyal than three years ago — with AI personalisation cited as the fix.

FC Bayern named Gemini its official Consumer AI Partner and Pixel its Smartphone Partner — a marquee club showing how sponsorship now sells AI usage, not just awareness.

Perplexity blocked Time's AI-agent ads as 'deceptive', an early flashpoint over advertising in the agentic web — and a warning about platform-controlled trust scores.

German toy maker Schleich is producing a weekly 'Horse Club' video series using a custom AI pipeline, turning generative AI into an always-on content engine.

German retail giant Otto is testing an AI shopping assistant built with Google Cloud, pushing agentic commerce into the mainstream of German e-commerce.

Adobe has put 70+ tools, including Photoshop, Express, Premiere and Firefly, inside ChatGPT. Marketing Minute on why it's a Canva problem and what it means for lean marketing teams.

Ipsos bounced back in H1 2026 after a weak start to the year: Q2 revenue rose 4.9% to €615.2m with 3% organic growth, powered by its AI-led transformation. Here's the read for marketers.

Sir Martin Sorrell's S4 Capital lifted first-half EBITDA 83% and declared its first dividend even as revenue fell — sending shares up as much as 26%. Here's what the cost-driven rebound means for the agency model.

Pinterest reported Q2 2026 revenue up 18%, crediting AI as a clear accelerant for advertiser performance — though user growth came almost entirely from lower-monetizing markets.

Mintel says UK consumers are rejecting over-automated experiences and prioritising human connection — a warning for brands leaning too hard on AI at the expense of the personal.

Reddit's Q2 2026 advertising revenue jumped 64% to $762m as AI ad tools scaled, yet shares fell on softer US user growth — a lesson in the gap between ad momentum and market expectations.

Snapchat has opened its Marketing API to external AI agents and brought its Indy agency partner programme to the UK — the latest platform to let software buy and manage ads.

Nielsen's new Ad Intel AI turns fragmented competitive ad data into a conversational, real-time engine — and its Model Context Protocol integration hints at where media intelligence is heading.

HubSpot has launched Agent Hub and a low-code Agent Builder in public beta, letting marketing teams assemble their own AI agents — no engineers required. Here is what it changes for lean teams.

A quiet July terms update lets Google's AI generate targeting, ad copy and destinations on your behalf — and from September, Dynamic Search Ads start upgrading to AI Max automatically.

Dentsu, one of OpenAI's four UK launch partners for ads in ChatGPT, has teamed with Adthena to bring order to a volatile new auction where click prices swing by up to 278%.

Alphabet's Q2 2026 results show Google advertising up 14.5% and Search up 17% — proof that AI features are expanding queries, not killing them. Here's what UK marketers should do.

A new ISBA survey of 200 UK advertisers finds 99% engaging with GenAI, yet 76% prioritise efficiency over effectiveness. The brands focused

Your continuously updated guide to how artificial intelligence is reshaping marketing in the UK — from AI ad tools to being found by AI search. Every Marketing Minute story on AI, in one place.