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Marketing Minute
Apple Opens ‘Ads on Maps’ to US Businesses — a Direct Shot at Google
Apple has opened Apple Maps advertising to all businesses in the US and Canada, complete with a 15% launch credit — its most direct challenge yet to Google Maps ads.
3 days ago3 min read
Germany Forces Apple to Level Its Ad-Tracking Consent Screens
Germany’s Bundeskartellamt has closed its probe into Apple’s App Tracking Transparency, extracting binding commitments to align consent prompts for Apple’s own and third-party apps.
4 days ago3 min read
Apple quietly rewrites its ad terms to reach beyond its own apps
Apple has updated its Advertising Services Terms, effective 28 July 2026, replacing wording that limited placements to its own apps and devices with language covering other platforms and web pages — the clearest sign yet that Apple Ads could go off-platform.
Jul 303 min read
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