All Marketing knowledge

Beats launches its first customizable over-ear headphone, the Beats 360, with an Uncommon campaign in which Kendall Jenner plays every character — a masterclass in using celebrity to embody a product truth.

For the first time, Apple has publicly disclosed its German profits and tax under new EU transparency rules — €209m pre-tax profit on €2.72bn revenue in Germany. A landmark moment for corporate transparency and brand reputation.

Apple has opened Apple Maps advertising to all businesses in the US and Canada, complete with a 15% launch credit — its most direct challenge yet to Google Maps ads.

Germany’s Bundeskartellamt has closed its probe into Apple’s App Tracking Transparency, extracting binding commitments to align consent prompts for Apple’s own and third-party apps.

Apple has updated its Advertising Services Terms, effective 28 July 2026, replacing wording that limited placements to its own apps and devices with language covering other platforms and web pages — the clearest sign yet that Apple Ads could go off-platform.