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Marketing Minute


DoorDash Hands Its Global Media to WPP in a 40-Market Deal
DoorDash has named WPP Media its first global media partner across 40+ markets, folding in Deliveroo and Wolt — a clear signal of where big-brand media buying is heading.
1 day ago3 min read


Mercedes-Benz Doubles Down on Omnicom's Team X Through 2029
Mercedes-Benz has extended its bespoke Omnicom agency, Team X, to 2029 — a vote of confidence in the 'custom agency' model quietly reshaping how big brands buy marketing.
1 day ago3 min read


MSQ Poaches Stagwell's James Townsend to Lead Its Next Chapter
Independent agency group MSQ names James Townsend, poached from Stagwell, as its new chief executive as Peter Reid moves to executive chair.
2 days ago2 min read


WPP Hands Adam Gerhart a New Job: Keeping the Clients Happy
WPP names a global chief client officer as it doubles down on client relationships during a turbulent year for the holding company.
2 days ago2 min read


Hire an Agency or Build In-House? How to Decide
Agency, in-house or a hybrid of both? It's one of the most common marketing questions - and the right answer depends on your stage, your needs and how much specialist work you really have.
5 days ago3 min read


How to Write a Brief That Gets You Great Creative Work
Great creative work almost always starts with a great brief. Here's a simple, practical guide to briefing a designer, agency or freelancer so you get work that actually moves the needle.
5 days ago3 min read


Havas Accelerates on a US-Powered Third Quarter
Havas grew net revenue 7.2% to EUR 703m in Q3 2026, with US-led organic growth of 2.4%, and held its full-year guidance. A read on the holding-company landscape.
5 days ago3 min read


Publicis Keeps Pulling Away From Its Rivals as Growth Accelerates
Publicis Groupe posted +5% organic net-revenue growth in Q3 2026 and reaffirmed its outlook, extending its lead as Omnicom integrates IPG and WPP retreats.
Oct 133 min read
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