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Marketing Minute
France 2 Overtakes TF1 as Summer Ratings Rebalance the French TV Ad Market
France 2 beat TF1 in July's monthly ratings — a historic first — as M6 posted its strongest performance in two decades. The signal is unmistakeable: French TV advertisers can't treat August as dead airtime anymore.
Aug 243 min read
UK TV’s tale of two markets: linear stalls as addressable jumps 15.5%
The latest AA/WARC Expenditure Report shows UK ad spend hit £11.7bn in Q1 2026 (+9.3%). But TV’s 0.8% headline hides a split: linear flat, addressable up 15.5%.
Jul 313 min read
UK ad spend set to break £50bn for the first time in 2026
AA/WARC forecasts double-digit momentum carrying the UK advertising market past a landmark £50bn figure in 2026.
Jul 203 min read
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