All Marketing knowledge

In the UK you almost always need someone's permission before sending them a marketing email or text - unless you can tick every box of the 'soft opt-in' exemption. Marketing to other businesses is lighter-touch, but not a free-for-all. And since 5 February 2026 the ICO can fine breaches up to £17.5 million, so a permission-based list isn't just good manners - it's the law. What counts as direct marketing (and why it matters) Direct marketing is any advertising or promotional

A plain-English guide to when UK influencers and brands must label content as advertising — covering ASA rules, acceptable #ad labels, gifted and affiliate posts, and the CMA’s new enforcement powers.

A continuously updated guide to social media marketing in the UK — TikTok, Instagram, LinkedIn, Meta, Reddit and the platform shifts that matter — with all of our latest coverage in one place.

A plain-English, continuously updated guide to the rules that govern UK advertising — the ASA, the CAP Code, HFSS food rules and the DMCC Act — with all our latest rulings coverage.