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Marketing Minute
HOLIE’S LAUNCHES WAKE UP BIG CEREAL CAMPAIGN
A EUROPEAN INITIATIVE FOR MAJOR MANUFACTURERS TO REMOVE ADDED SUGAR FROM CEREALS Holie’s, the Dutch disruptive challenger brand and the #2 cereal brand in both the Netherlands and Belgium, is launching Wake Up, Big Cereal; a European initiative challenging major cereal manufacturers to remove added sugar from their entire product ranges and use their scale to help make breakfast healthier across Europe. At wakeupbigcereal.today, manufacturers can see how Holie’s makes cereals
Sep 213 min read
Omnicom Merges Hearts & Science and Mediahub Into 'Hearts United'
Omnicom Media has fused Hearts & Science and Mediahub into a single global agency, Hearts United, with Charles Roussaux running the French operation.
Aug 313 min read
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