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Otto Group fashion retailer bonprix is embedding AI through the whole customer journey, with new CMO Nicolai Johannsen insisting each use case must show ROI quickly.

Neobroker Scalable Capital is running a cheeky 'Bist du besteuert?' campaign to position itself early for the Altersvorsorgedepot, the state-backed successor to the Riester pension.

Digital agency Curious Company is repackaging past bespoke builds as subscription software modules — a bid to swap one-off project fees for recurring revenue.

Audiotainment Südwest is taking the Hamburg/Schleswig-Holstein media authority to court for refusing to re-tender FM spectrum freed when a rival station went dark.

The ECJ sided with Ikea against a Belgian far-right party that copied its look, ruling that political speech does not give free rein to exploit a famous brand's reputation.

Zalando-owned About You has launched what it calls the year's first Christmas spot, fronted by Lena Gercke, a full three months before the holidays.

Forecaster Madison & Wall has raised its German ad-market outlook to 2030, but the growth is almost entirely digital while linear TV keeps shrinking.

DIY chain Toom has opened its advertising inventory to brands for the first time, with its retail-media business run by Rewe Group's Retail Media Connect across roughly 300 stores.

Hyundai's in-house agency Innocean Europe will lead the European activation of the carmaker's UEFA Champions League sponsorship, covering strategy, creative, social and match-day activity.

Fashion discounter Takko has made TV presenter Michelle Hunziker the face of its AW 2026/27 campaign, breaking across linear TV, streaming, print, OOH and social from 10 September.

Omnicom-owned media agency UM Deutschland has elevated Felix Schneider to Managing Director and Chief Strategy Officer, moving to a dual-leadership model alongside CEO Stefanie Tannrath.

Chemnitz agency Zebra Group has won both the creative and media accounts for Haema, Germany's largest privately operated blood and plasma donation service, after a competitive pitch.

A study by Wortliga and Media 4 Nature reviewing hundreds of company websites found the majority of environmental claims would violate the EU's EmpCo directive, which takes effect at the end of September 2026.

Germany's skilled-crafts sector, via agency Carl Nann, has kicked off a public campaign to lobby the Unicode Consortium for a new emoji celebrating pride in working with your hands.

The Hamburg soft-drinks maker fritz-kola has filled its long-vacant top marketing job with Marcin Piaseczny, who joins from Bahlsen just after the brand rolled out its new 'why not?' strategy.

Percy Smend, Chief Client Officer of WPP Germany, is departing — a senior exit worth watching for what it signals about holding-company client relationships amid industry upheaval.

Serviceplan Culture has partnered with esports outfit OG Collective to deepen its gaming marketing — a reminder that you can't fake a subculture, so borrow authenticity from those who belong.

Publicis Media's 'Wirksam kreativ' study finds 61% of Germans consider ad creativity important, with humour and unconventionality the top markers — ammunition against algorithmically safe sameness.

A GWA survey finds around two-thirds of German agencies view the EU's new AI-labelling rules positively — and the 'advising clients' gap is where the real business opportunity sits.

Hamburg intranet and AI-workplace specialist Hirschtec has been acquired by Munich's Venitus group — a marker that internal communications is becoming a market worth investing in.