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Marketing Minute
Penny opens 'Leylaland', Germany's first influencer-designed supermarket
Discounter Penny has opened a permanent Frankfurt store themed around a reality-TV influencer — gold statue and chandeliers included — billed as Germany's first influencer-designed supermarket.
Aug 42 min read
Coca-Cola returns as a Bundesliga sponsor after a decade away
Coca-Cola Deutschland is back as an official Bundesliga partner after ten years, with a big season-launch campaign — a bet on football's mass reach as the 2026/27 season kicks off.
Aug 42 min read
Retail Recharged — How ALDI, Amazon and Walmart Are Using Rebrands To Win 2025
One Minute Summary ALDI has kicked off one of the largest packaging and private label rebrands of the year by putting its own name on nearly every product and introducing its first namesake brand.
Sep 25, 20253 min read
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