All Marketing knowledge

Hamburg agency Karl Anders has rebranded water-charity NGO Viva con Agua with a flexible design system built on a distinctive 4-degree tilt.

Alexander Rohwer, who led brand and advertising at Otto until spring 2026, has joined Serviceplan Group as a managing director at its Plan.Net digital arm.

French glass-jar brand Le Parfait has launched a summer TV campaign built on passing homemade cooking down across generations.

Insurance comparison site LeLynx.fr is back on French TV with a campaign by Hors Écran introducing a new mascot, Malynx, and reviving its famous slogan.

Prostate Cancer UK's 'This Club Matters More' unites rival football fans under a fictional 'Prostate United' — and marks the final work from agency Elvis.

Coca-Cola Great Britain has launched 'Counter Cultures', a campaign celebrating the family-run hospitality businesses that stock its drinks.

Mondelez's Dairylea has launched 'A World of Their Own', a VCCP-created campaign celebrating childhood independence and taking a gentle swipe at helicopter parenting.

TBWA has rolled out its first full global visual identity, a deliberately imperfect, handmade system built in-house by Design by Disruption.

Agency thjnk has launched a new brand platform, 'FEEL GLÜCK', for Lotto Baden-Württemberg — a 360-degree campaign uniting the state lottery's products under one feel-good idea.

Paris agency Fred & Farid conceived the global campaign for 'Rare Beginnings', the second fragrance from Selena Gomez's Rare Beauty — a French creative win on a major international brief.

Snickers Ice Cream Minis is recruiting a first-ever 'Chief Online Chill Officer' to post witty comments and coupons on heated online threads — a social-first stunt extending 'you're not you when you're hungry'.

Popeyes has named Anomaly its US creative agency of record, replacing McKinney and rebuilding its roster across Canada creative, comms and CRM in a push for consistency and value messaging.

Mintel says UK consumers are rejecting over-automated experiences and prioritising human connection — a warning for brands leaning too hard on AI at the expense of the personal.

Beefeater 0.0's new Lucky Generals campaign reanimates Jamiroquai's 1996 ‘Virtual Insanity’ as a sequel — a nostalgia-led play riding the fast-growing no/lo drinks trend.

Škoda's new Leo UK campaign turns the háček above the Š — and the ‘shhh’ sound of saying the name right — into a participation-driven brand platform across TV, OOH and social.

VML UK has appointed Cat Davis, formerly of Atomic London, as chief marketing officer — the latest sign that big agencies are investing in marketing themselves as consolidation reshapes the sector.

A breakdown of KFC's global 'Bucketverse' rebrand — the strategy behind it, what works, and the moves an SME can steal without a global budget.

KFC has begun rolling out its biggest brand overhaul in years — new typefaces, a refined Colonel and a bucket-led ‘Bucketverse’ system — starting in the UK and Ireland.

From Oliver poaching a TikTok creative chief to Grey winning Synechron and Weetabix hiring a new social agency, July’s UK agency moves reveal where the market is placing its bets.

Coral has become Birmingham City’s principal partner — its first front-of-shirt football deal in a century. It’s a neat case study in how gambling sponsorship is being reshaped.