<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Marketing Minute UK by Merx]]></title><description><![CDATA[Marketing Minute is an online marketing news portal with a mission to give periodic updates on technology, innovation, AI and marketing. By MERX]]></description><link>https://www.marketingminute.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 28 Jul 2026 14:17:14 GMT</lastBuildDate><atom:link href="https://www.marketingminute.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to Advertise on TikTok in the UK: A Small Business Guide]]></title><description><![CDATA[TL;DR: To advertise on TikTok in the UK, set up a free TikTok Ads Manager account, pick a campaign objective, and launch a native vertical video or boost an existing post with Spark Ads. Self-serve minimums are roughly £50 a day at campaign level and £20 a day per ad group, with clicks typically costing about £0.20–£1.20 and 1,000 views around £4–£10. Whatever you run, UK rules mean the ad must be clearly identifiable as advertising. Why TikTok is worth a small business's time TikTok is no...]]></description><link>https://www.marketingminute.co.uk/post/how-to-advertise-on-tiktok-uk</link><guid isPermaLink="false">6a687fbebba8a399967576d7</guid><category><![CDATA[Social Media]]></category><category><![CDATA[Advertising]]></category><pubDate>Tue, 28 Jul 2026 10:09:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_6719476df8884878988b3c19d9b407c1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[AI ad-disclosure rules land on 2 August: what UK advertisers must do]]></title><description><![CDATA[From 2 August 2026, the EU AI Act’s Article 50 requires AI chatbots and AI-generated content to be disclosed. UK brands running EU campaigns are in scope — here is a checklist.]]></description><link>https://www.marketingminute.co.uk/post/eu-ai-act-article-50-ad-disclosure-rules-august-2026</link><guid isPermaLink="false">6a6855f4b59210289e9820b7</guid><category><![CDATA[Advertising]]></category><category><![CDATA[Technology]]></category><pubDate>Tue, 28 Jul 2026 07:10:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_2cdb21fe885b443da65c5844474ece15~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[Beldray makes its TV debut as ITV woos first-time advertisers]]></title><description><![CDATA[Homeware brand Beldray’s first-ever TV campaign, run through ITV’s spend-matching Backing Business scheme, is a template for how UK SMEs can finally afford television.]]></description><link>https://www.marketingminute.co.uk/post/beldray-first-tv-ad-itv-backing-business-2026</link><guid isPermaLink="false">6a6855f3c31cd66ddef7ae85</guid><category><![CDATA[Advertising]]></category><category><![CDATA[Retail]]></category><pubDate>Tue, 28 Jul 2026 07:10:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_057dfac946bf43659d9729d7ac3cf9ce~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[Google folds Local Service Ads into Performance Max-what service firms must do ]]></title><description><![CDATA[Google is moving Local Services Ads into a pay-per-lead Performance Max campaign type from August 2026 and retiring the LSA dashboard. UK service firms need to prepare now.]]></description><link>https://www.marketingminute.co.uk/post/google-local-services-ads-performance-max-pay-per-lead</link><guid isPermaLink="false">6a6855f3b59210289e9820b4</guid><category><![CDATA[Technology]]></category><category><![CDATA[Advertising]]></category><pubDate>Tue, 28 Jul 2026 07:10:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_9250a948db75410bb5f95425dd02acfc~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[British Berry Growers takes aim at the junk-food billboard loophole]]></title><description><![CDATA[British Berry Growers’ ‘Fresh Outlook on Food’ campaign spoofs fast-food billboards to expose the out-of-home HFSS loophole — and demand junk-food ad bans near schools.]]></description><link>https://www.marketingminute.co.uk/post/british-berry-growers-fresh-outlook-food-junk-food-ooh</link><guid isPermaLink="false">6a6855f265a8c8dd285fe946</guid><category><![CDATA[Advertising]]></category><category><![CDATA[Retail]]></category><pubDate>Tue, 28 Jul 2026 07:10:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_18c41ed3f656447e818092650c82051b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[Only 45% of marketers say AI improves creative quality — new WARC study]]></title><description><![CDATA[A WARC and TikTok study of 400 marketers finds 88% now make more creative with AI but only 45% see better quality. The gap is about weak briefs, not weak tools.]]></description><link>https://www.marketingminute.co.uk/post/warc-tiktok-ai-creative-quality-study-2026</link><guid isPermaLink="false">6a6855f1c31cd66ddef7ae7d</guid><category><![CDATA[Technology]]></category><category><![CDATA[Advertising]]></category><pubDate>Tue, 28 Jul 2026 07:10:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_57203c372bd44785ba5549dd6620b318~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[ChatGPT opens self-serve ads to every business — and the UK is next]]></title><description><![CDATA[OpenAI has scrapped its six-figure minimum and opened self-serve ChatGPT ads to any business, with the UK among its first expansion markets. Here is what it means for UK marketers — and why to temper the hype.]]></description><link>https://www.marketingminute.co.uk/post/openai-chatgpt-self-serve-ads-uk-launch</link><guid isPermaLink="false">6a6855f1c31cd66ddef7ae79</guid><category><![CDATA[Technology]]></category><category><![CDATA[Advertising]]></category><pubDate>Tue, 28 Jul 2026 07:10:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_b1bb1c88726b45cc89357f1c41263937~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[YouTube Shopping lands in the UK: M&#38;S, Currys and Boots bet on creator commerce]]></title><description><![CDATA[YouTube has launched its Shopping Affiliate Programme in the UK with M&#38;S, Currys, Boots, Next and more — turning creator recommendations into a shoppable, auto-tagged storefront, even on the TV.]]></description><link>https://www.marketingminute.co.uk/post/youtube-shopping-affiliate-uk-launch-ms-currys-boots</link><guid isPermaLink="false">6a670360b59210289e940352</guid><category><![CDATA[Retail]]></category><category><![CDATA[Social Media]]></category><category><![CDATA[Technology]]></category><pubDate>Mon, 27 Jul 2026 07:06:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_7673f7d3387f4acfb9def0fe249510a9~mv2.jpg/v1/fit/w_678,h_452,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[The KitKat Heist: how Nestlé turned a 12-tonne chocolate theft into a Cannes Grand Prix]]></title><description><![CDATA[When thieves stole a 12-tonne lorry-load of limited-edition F1 KitKats, Nestlé did the opposite of going quiet — and turned a real cargo crime into a PR Grand Prix winner at Cannes Lions 2026.]]></description><link>https://www.marketingminute.co.uk/post/kitkat-heist-cannes-lions-grand-prix-nestle-2026</link><guid isPermaLink="false">6a67031ad1a59ce0fe276cdf</guid><category><![CDATA[Branding]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[Global Spotlight]]></category><pubDate>Mon, 27 Jul 2026 07:04:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_29b6e1801127420d97d7c1cb691607ff~mv2.jpg/v1/fit/w_678,h_452,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[HubSpot's Agent Hub opens: AI agents come for the marketing workflow]]></title><description><![CDATA[HubSpot has launched Agent Hub and a low-code Agent Builder in public beta, letting marketing teams assemble their own AI agents — no engineers required. Here is what it changes for lean teams.]]></description><link>https://www.marketingminute.co.uk/post/hubspot-agent-hub-agent-builder-marketing-ai-2026</link><guid isPermaLink="false">6a6702d3b59210289e940190</guid><category><![CDATA[Technology]]></category><pubDate>Mon, 27 Jul 2026 07:03:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_e50aaebad04e4f1f9b1c3a2b65da8f06~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[Amazon plugs into UK radio: talkSPORT and Times Radio land on its DSP]]></title><description><![CDATA[Amazon has added News UK's Octave inventory — talkSPORT, Times Radio, Virgin Radio and more — to its demand-side platform, its fourth audio deal in 25 days as it chases an under-bought channel.]]></description><link>https://www.marketingminute.co.uk/post/amazon-dsp-news-uk-octave-audio-talksport-times-radio</link><guid isPermaLink="false">6a670282b59210289e940091</guid><category><![CDATA[Advertising]]></category><category><![CDATA[Technology]]></category><pubDate>Mon, 27 Jul 2026 07:02:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_a5e20961a0e042269d7d432f56589ccc~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[Google Ads hands the keys to AI: what the 'AI Max' shift means for UK advertisers]]></title><description><![CDATA[A quiet July terms update lets Google's AI generate targeting, ad copy and destinations on your behalf — and from September, Dynamic Search Ads start upgrading to AI Max automatically.]]></description><link>https://www.marketingminute.co.uk/post/google-ads-ai-max-search-automation-2026</link><guid isPermaLink="false">6a67023ad1a59ce0fe276a4f</guid><category><![CDATA[Technology]]></category><category><![CDATA[Advertising]]></category><pubDate>Mon, 27 Jul 2026 07:01:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_53a152066e7e4b928bb04b774262c7ef~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[Ofcom's age-check crackdown puts platforms on notice — what it means for advertisers]]></title><description><![CDATA[Ofcom's new Use of Age Assurance report shows real progress on online age checks — but tells social platforms the job is 'not done'. Here is why that reshapes audience targeting.]]></description><link>https://www.marketingminute.co.uk/post/ofcom-age-assurance-report-2026-platforms-advertisers</link><guid isPermaLink="false">6a6701c0d1a59ce0fe2768f0</guid><category><![CDATA[Technology]]></category><category><![CDATA[Social Media]]></category><pubDate>Mon, 27 Jul 2026 06:59:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_f758b8f22af141e6bfccf579052cc449~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[Dentsu becomes a ChatGPT ad pioneer — and hands UK brands an AI-search edge]]></title><description><![CDATA[Dentsu, one of OpenAI's four UK launch partners for ads in ChatGPT, has teamed with Adthena to bring order to a volatile new auction where click prices swing by up to 278%.]]></description><link>https://www.marketingminute.co.uk/post/dentsu-adthena-chatgpt-advertising-uk-brands</link><guid isPermaLink="false">6a670178d1a59ce0fe27680b</guid><category><![CDATA[Technology]]></category><category><![CDATA[Advertising]]></category><pubDate>Mon, 27 Jul 2026 06:58:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_7a29e53837794ec8bef5ed146f3afb5b~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[DASH goes national: 'The Drink That Has It All' becomes its biggest-ever campaign]]></title><description><![CDATA[DASH Water has launched its largest-ever national campaign, taking 'The Drink That Has It All' onto Sky, ITV1, radio and out-of-home — and the effectiveness data is doing the talking.]]></description><link>https://www.marketingminute.co.uk/post/dash-water-drink-that-has-it-all-biggest-campaign-2026</link><guid isPermaLink="false">6a670132388acffd1e3a0529</guid><category><![CDATA[Advertising]]></category><category><![CDATA[Branding]]></category><pubDate>Mon, 27 Jul 2026 06:56:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_dc752c389fb94a20b764b34bc2d60a48~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[Jacob's Creek bets big on "Welcome to the Creek"]]></title><description><![CDATA[Jacob's Creek has launched its biggest-ever campaign, 'Welcome to the Creek', with the UK as first market. Why high awareness isn't the same as high relevance.]]></description><link>https://www.marketingminute.co.uk/post/jacobs-creek-welcome-to-the-creek-2026-campaign</link><guid isPermaLink="false">6a631287532301fe59f75c73</guid><category><![CDATA[Branding]]></category><category><![CDATA[Advertising]]></category><pubDate>Fri, 24 Jul 2026 07:21:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_bf997b7ec92845f49dec3a4217930160~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[Belvoir Farm goes big with 'We're Taste Obsessed']]></title><description><![CDATA[Belvoir Farm has launched its biggest-ever campaign, 'We're Taste Obsessed', with a £1m spend and its first TV ad via Joint. A lesson in premium challenger marketing.]]></description><link>https://www.marketingminute.co.uk/post/belvoir-farm-were-taste-obsessed-joint-2026</link><guid isPermaLink="false">6a631287424f5a9980a73ebd</guid><category><![CDATA[Branding]]></category><pubDate>Fri, 24 Jul 2026 07:21:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_3ea0b1e486c344bdb338ffe987e54d27~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA['If Carlsberg Did…' returns after a decade in the sun]]></title><description><![CDATA[Carlsberg has revived its iconic 'If Carlsberg Did…' line after ten years, via Fold7. We unpack why bringing back a dormant tagline can beat inventing a new one.]]></description><link>https://www.marketingminute.co.uk/post/if-carlsberg-did-returns-2026-fold7-summer-campaign</link><guid isPermaLink="false">6a631286424f5a9980a73eb6</guid><category><![CDATA[Branding]]></category><category><![CDATA[Advertising]]></category><pubDate>Fri, 24 Jul 2026 07:21:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_ee0decf6b600445c847e5ab4388ae5d0~mv2.avif/v1/fit/w_1000,h_700,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[Ofcom's scam-ad code puts Big Tech on the hook for £200m fraud]]></title><description><![CDATA[Ofcom's draft Fraudulent Advertising Code would force major platforms to verify financial advertisers, ban scam accounts and run ad libraries. Here's what it means for legitimate brands.]]></description><link>https://www.marketingminute.co.uk/post/ofcom-fraudulent-advertising-code-scam-ads-2026</link><guid isPermaLink="false">6a63122a48a090b99127bb5e</guid><category><![CDATA[Advertising]]></category><category><![CDATA[Technology]]></category><pubDate>Fri, 24 Jul 2026 07:20:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_c9a62756af944a5793f53a7079ceed9e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item><item><title><![CDATA[Google's Q2 ad revenue jumps 14.5% as AI reshapes Search]]></title><description><![CDATA[Alphabet's Q2 2026 results show Google advertising up 14.5% and Search up 17% — proof that AI features are expanding queries, not killing them. Here's what UK marketers should do.]]></description><link>https://www.marketingminute.co.uk/post/google-q2-2026-ad-revenue-ai-search</link><guid isPermaLink="false">6a63122959dc3f2805c4f7ef</guid><category><![CDATA[Technology]]></category><category><![CDATA[Global Spotlight]]></category><pubDate>Fri, 24 Jul 2026 07:20:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a95a17_65adee11120740ca81ad9d86fda927cf~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Nikolla</dc:creator></item></channel></rss>